Atmospheric design is a specialized area within the field of interior design that goes beyond aesthetics, aiming to create environments that cater to the unique needs of their inhabitants. With IAAD (short for Interior Architecture Atmospheric Design), our goal was to craft a brand identity that would truly reflect their offering and showcase the benefits of their approach.
Atmosphere should never feel forced but rather be subconsciously experienced. To capture this, we developed a design concept centered around a minimalistic look. This clean and uncluttered approach allows the ambiance to take center stage.
Introducing motion design further shaped the brand's identity. By incorporating subtle yet captivating animations, we brought life to the IAAD brand. The fluid movements and transitions reflect organic flow and adaptability.
Typography played a crucial role in conveying the modern and distinctive character of IAAD. We selected a typeface that strikes a balance between contemporary aesthetics and timeless appeal. Complementing the typography, we designed the brand visual using the acronym "IAAD." This form not only simplifies the name but also provides flexibility and versatility — allowing various configurations and applications, enabling it to adapt to different contexts while maintaining its recognizability. This flexibility opens up space for incorporating relevant imagery, showcasing the studio's impressive craftmanship and the transformative ability of their work.
By capturing the essence of IAAD's cornerstones — subconscious experience, minimalism, dynamism, high design standard, and relevance— we created a brand identity that truly reflects the studio's vision and expertise. The visual elements we employed, including the whitespace-heavy design, dynamic motion concept, distinctive typography, and adaptable brand visual, work harmoniously to communicate IAAD's commitment to crafting inviting, comfortable, and functional spaces that enhance the lives of their clients.