Concept & Design
Alexander Merlicek, Denise Hödl, Sebastian Hemetsberger
The goal of the appearance of the pharmacy Laa was to clearly distinguish itself from drugstores through its reference to science. To achieve this, we designed customized letters that symbolize molecules through their dots and connections.
The custom letters are easily recognizable even when the Symbol is not present. They are complemented by an elegant and high-quality typeface, that conveys trust and competence.